Determinants of Customer Loyalty in the Mobile Telecommunications Sector

Mobile telecommunications as an intensely competitive industry in the contemporary marketing context has expanded a high-velocity service throughout world. The purpose of study is to recognise major determinants which affect customer loyalty mobile and examine degree impact on loyalty. phone subscribers were selected unit analysis study. A structured questionnaire was administered sample 755 subscribers. Structural Equation Modelling technique adopted test hypotheses where effect tested. five considered study, namely satisfaction, perceived value, corporate image, programmes, switching costs, have statistically significant positive results reveal that satisfaction highest industry.